Industry guide

Finance for gyms and fitness, shaped around how you get paid.

Gyms sell a subscription and buy the equipment up front. The whole finance question is how to fund a floor of machines against membership revenue that builds over months.

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Tell us what you need. A Lyft Money broker who knows gyms and fitness compares 48+ lenders and explains the rate, fees and repayments before you decide.

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Access to 31+ gyms and fitness lenders

Lenders on our panel that fund gyms and fitness.

  • Banjo Loans
  • Bizcap
  • Capify
  • Dynamoney
  • Finance One Commercial
  • Finstro
  • Lumi
  • Moneytech
  • Moula
  • OnDeck
  • Prospa
  • ScotPac
  • FlexiCommercial
  • Shift
  • TruCap
  • Judo Bank
  • UME Loans
  • Earlypay
  • Angle Asset Finance
  • Automotive Financial Services
  • Azora
  • Firstmac
  • Liberty
  • Metro Finance
  • Morris Finance
  • Pepper Money
  • Quest Finance
  • Resimac
  • Selfco
  • Maple Commercial Finance
  • Branded Financial Services

At a glance

Gyms and fitness: the numbers that matter.

Typical amounts
$5,000 – $5,000,000
Typical speed
Same day to 48 hours for low-doc
Indicative rates
6.9% – 16% p.a.
Finance options
6 structures compared
Lenders active here
4+ on our panel
Assets we fund
Gym equipment, Shop fit-out, Security system and more

In plain English

Finance for gyms and fitness: how it works.

Gym and fitness finance is lending against recurring membership revenue, used to fund equipment ranges, fit-outs and expansion for gyms, studios and franchised fitness businesses.

A fitness business has one of the better revenue models in small business: direct-debit memberships that recur automatically, with a reasonably predictable churn rate. It also has one of the worse capital profiles: a functioning gym floor needs cardio, plate-loaded and selectorised machines, free weights, rigs and flooring before a single member joins. Six figures of equipment typically goes in before revenue starts, and membership numbers build over the following six to twelve months.

Seasonality is pronounced and well known. January and February bring a surge of sign-ups, winter is steady for committed members and soft for casual ones, and the period from November to Christmas is reliably quiet. Twenty-four-hour access models have cut staffing costs but raised the security and access-control investment. Lenders will look at direct-debit membership data as the core of the assessment, and the strength of that recurring revenue often supports more than the accounts alone would suggest.

The cash-flow pattern we plan around

Recurring direct-debit membership income with a strong January intake, a soft November–December stretch, and equipment costs incurred entirely up front.

What gyms and fitness typically fund

  • Cardio, strength and functional equipment ranges
  • Rubber flooring, rigs and mirrors
  • Access control, security and member management systems
  • Fit-out, change rooms and amenities
  • Opening or fitting out a second site

Documents lenders usually ask for

  • ABN and lease for the premises
  • 6–12 months of bank statements showing direct-debit revenue
  • Equipment supplier quote or fit-out schedule
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Stefan Siciliano, Lyft Money co-founder, taking a client call in the Parramatta office
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Anthony Di Martino, senior broker, walking a client through their finance options
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Kris, Lyft Money co-founder, comparing lender quotes at his desk
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A clear next step

How to get finance for gyms and fitness.

Our AI helps check lender fit across 48+ lenders. Your broker reviews the options and explains what they mean for you.

  1. 01

    Asset and supplier details

    Quote or invoice, asset age and condition.

  2. 02

    Match the lender

    Specialist vs bank, low-doc vs full-doc.

  3. 03

    Settle

    Funds paid to the supplier; you take delivery.

The lender makes the final credit decision. Available options depend on your business and the lender’s assessment.

Before you make a decision

Estimate equipment loan repayments.

Know what lands and what leaves. Adjust the amount, rate and term to see the repayment and total cost.

Estimated monthly repayment
$1,884.24
Number of repayments
48
Total interest (est.)
$15,443
Total repaid (est.)
$90,443

This calculator is a guide only. It uses simplified assumptions, excludes fees and charges unless stated, and is not an offer or quote. Actual repayments are confirmed by the lender in its loan contract.

From Lyft Money clients

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Finance options for gyms and fitness

Simple secured finance for equipment

Equipment loan

A full gym floor is normally financed as one package: treadmills, bikes and rowers, the selectorised range, plate-loaded stations, dumbbells and racks, and the rig. Financing against the equipment over three to five years lines the cost up with the membership revenue it generates rather than draining every dollar before you open.

Use the asset, keep options open

Finance lease

Cardio equipment is the part of a gym floor members judge you on, and it wears out or dates within about five years. A finance lease keeps payments fully deductible and leaves the end-of-term decision open: pay the residual and keep it, or hand it back and refresh the range.

Fund the build, not just the equipment

Fit-out finance

The building works around the equipment are substantial: rubber flooring, mirrors, change rooms and showers, reception, lighting, ventilation and often significant electrical upgrades for a 24-hour site. It is bespoke to the tenancy and worth nothing on exit, so it is assessed on the business rather than the assets.

A set amount for a clear purpose

Unsecured business loan

A short unsecured facility covers the gaps a gym predictably hits: a quiet November and December before the January intake, a marketing campaign ahead of the new year, or a period after opening while membership climbs toward break-even. Funding is fast and documentation light.

Rent the use, not the ownership

Operating lease

An operating lease keeps equipment off the balance sheet, makes the payments a straightforward operating expense, and hands the residual risk to the financier. For a fitness operator that means no exposure to what a five-year-old treadmill fetches at resale, which can be very little.

Funding a new or resale franchise

Franchise finance

Much of the Australian fitness market operates under franchise systems with defined equipment packages, fit-out specifications and territory rights. Franchise finance funds the initial fee, the fit-out and the equipment package as one facility, and lenders that have accredited a particular franchise system will often lend on better terms because they already know the model’s performance data.

Assets we finance for gyms and fitness

Lenders active in this space

FlexiCommercial, Angle Asset Finance, Prospa, Banjo Loans — among others on our panel of 48+. Your broker checks fit before anything is submitted.

Key terms

Gym equipment finance

Gym equipment finance is secured lending for commercial fitness equipment — cardio, selectorised and plate-loaded machines, rigs and free weights — usually written over three to five years against the equipment itself.

Recurring membership revenue

Recurring membership revenue is the predictable monthly or fortnightly direct-debit income a fitness business collects from its member base, which lenders use to size and assess a facility.

Straight answers

Questions from gyms and fitness.

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Should a gym lease or buy its equipment?

Cardio equipment that wears and dates suits a rental or operating lease with replacement every three to five years, while strength equipment and racks that last a decade suit a chattel mortgage with GST and depreciation benefits. Many gyms combine both, and Lyft Money compares the structures on the same page.

Can a new gym or studio get finance to open?

Yes, with the right lender. New gyms are approved with a deposit, a signed lease, a business plan, fitness industry experience and a clean personal credit file, and franchised fitness brands are often financed on the franchisor’s track record. Pre-sales and founding memberships strengthen the application.

Can I borrow against recurring membership income?

Yes. Lenders treat direct-debit membership income as strong evidence of cash flow, and established gyms are commonly approved for unsecured loans and lines of credit on bank statements alone for expansion, marketing or a second site. Applying before the November to December dip gets the best terms.

Can a full gym fit-out and equipment range be financed together?

Yes. Flooring, rigs, racks, cardio, strength equipment, change rooms and reception can be funded under one facility with suppliers and the builder paid as the fit-out progresses, repaid over three to seven years. Equipment is often financed separately at a sharper rate and combined in the same application.

Do I need a deposit for equipment finance?

Often no deposit is required, particularly for established businesses buying standard assets from a dealer. A deposit is more likely where the business is new, the asset is older or specialised, the credit profile is weaker, or the amount is large relative to turnover. Deposits typically range from around 10% to 30% in those cases. Putting money in reduces the amount financed and can improve the terms offered, but it is not always necessary.

Can I finance equipment I already own to release cash?

Yes, that is a sale and leaseback. You sell an unencumbered asset to a financier and lease or finance it back, receiving the sale proceeds as working capital while keeping the asset in use. Lenders will want proof you own it outright, a valuation, and evidence the funds are for a legitimate business purpose. It is a useful option when capital is tied up in plant, but it converts an owned asset into a monthly commitment, so the cash flow effect needs checking first.

How long can I finance equipment for?

Terms usually run from 12 to 84 months. The ceiling is generally set by the expected working life of the asset: heavy earthmoving and trucks often stretch to five or seven years, while IT hardware and point-of-sale systems are commonly kept to two or three. Lenders also look at the age of the asset at the end of the term, so a ten-year-old machine will attract a shorter term than a new one. Longer terms lower repayments and raise total interest.

Can one facility cover several pieces of equipment?

Yes. A master facility agreement lets a lender approve an overall limit, then draw down individual assets against it using a commitment schedule for each one. Each drawdown has its own term and repayment, but you avoid re-applying every time you buy. It suits businesses buying regularly through the year. Limits are usually reviewed annually and the lender can decline a particular asset even where the limit is available.

How long does my ABN need to be active?

It varies by lender and product. Many unsecured business lenders want at least six to twelve months of trading, while some asset finance lenders will consider a new ABN where the director has industry experience, a clean credit file and often property ownership or a deposit. Registration for GST is frequently expected once turnover reaches the threshold. A short ABN history is not an automatic decline, but it narrows the panel and usually affects the rate and structure offered.

Do I have to own property to get business finance?

No. Plenty of finance is written for non-property owners, especially asset finance where the equipment itself is the security, and unsecured lending assessed on cash flow. That said, property ownership widens the panel and often improves pricing, because it gives a lender an additional avenue if things go wrong. If you do not own property, expect more weight on trading history, bank conduct and the quality of the asset being financed.

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